Does Starbucks have a NFT program?

NFT sales dropped 83% year-over-year in 2022, according to Non Fungible data. But in December, one of the biggest brands stepped into the NFT world: Starbucks. The company’s project, called Starbucks Odyssey, serves as an extension of their rewards program, in which users can earn perks for buying coffee and completing online games and quizzes.

What is NFT (non fungible token)?

NFT, or non-fungible token, is a burgeoning technology that allow people to secure unique ownership of artwork, videos, photos, and other digital content on the blockchain. Starbucks is trying to extend its “Third Place” concept — a place between home and work — to the digital world.

What are NFTS & how do they work?

NFTs are "one-of-a-kind" assets in the digital world that can be bought and sold like any other piece of property, but which have no tangible form of their own. The digital tokens can be thought of as certificates of ownership for virtual or physical assets. How do NFTs work?

How can Starbucks leverage NFTS?

There are several ways Starbucks could leverage NFTs. To enhance customer engagement, some projects have issued NFTs that offer certain perks to holders, such as discounts on product purchases and exclusive access to deals or events. Starbucks could follow suit. Much is unknown about the coffee chain’s NFT plans.